UX audit

Product pivoting and abandoned MVP pages had littered the site with fractured experiences and inconsistent design

Challenge

While a series of MVP launches had been a useful approach to testing product ideas, the accumulation of fractured or out-of-date user experiences was impairing users’ ability to focus on what the product did well.

Hypothesis

While no specific button or form was likely to have a dramatic impact on brand perception or conversion, the accretion of dozens of these problems was creating too much friction for users.

Methodology

A Post-it and voting exercise with representatives across the organization followed by scoping and prioritizing with PMs and engineer leads.

Solution

A front-end engineer was “loaned” to the Design team to correct many issues that did not have a clear product owner.