Hubs & Guides

Long-form content pieces for empowering homeowners to take on large project.

Challenge

Current user flows only allow users to submit projects without informing themselves of terms, considerations, and options.

Hypothesis

Homeowners given the opportunity to educate themselves on large ticket projects across many sessions will have stronger brand loyalty and trust.

Methodology

Draft 4 pilot project guides and measure for SEO performance, engagement, and conversion. 

Solution

Design and write multi-chapter guides to common major home projects.